Irish whiskey Jameson has launched a new expression in South Africa. Jameson Select Reserve is made from a blend of small batch grain whiskey, not found in any other Jameson expression, and single Irish pot still whiskey.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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